I think you'll find, as with any community, that what joins us is a common interest: we all care about the issues that TWLOHA deals with. We've either been through something ourselves or seen loved ones go through something.
I think that the importance and the depth of these issues means that this community could be a particularly powerful one: we're a group of people with a shared passion for something very meaningful (compared with, for example, an online community based around love of a particular band/film/actor etc). I think this is an important comparison to make: just because this is an online community, doesn't mean it's trivial!
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